Book @ Aftercare Explained
Aftercare Explained is the first book to map the last step of the journey of a foreign investor. It includes a wide range of approaches by host economies to retain foreign investors, encourage follow-on expansions and achieve greater local economic impact There are sound business and economic development cases to set up strong professional business support units specialised in aftercare.
This book explores the why, what and how of aftercare and develops a practical framework to understand the dynamics of this emerging industry and deliver services.
With extensive experience in international trade & investment acquired during her time at London & Partners, the official promotional organisation for the British capital, Carolina Arriagada Peters designed ambitious Foreign Direct Investment strategies securing projects from over 80 countries, delivering thousands of jobs.
Carolina set up Cities & Collaboration to bring her experience to a global audience. She regularly advises and trains International promotional / economic development agencies on how to maximise the impact of established foreign investors and on how to design, execute and monitor successful Aftercare programmes.
"Every economy loses about 10% of its jobs annually due to retirements, business closings, product life cycles, etc. Existing businesses are best positioned to replace those jobs."